18+ years in SEO
AEO / GEO
SEO tips & tools
for AI search
Whether you call it AEO, GEO, LLMO or even BINGO, get practical, no-fluff tips & tools to make your brand visible wherever people search, from Google to AI.
Latest posts
Hands-on SEO and AI search, tested in-house and written up.
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AI Search Optimisation 101: From SEO to AEO, GEO and Search Everywhere Optimisation
A plain-English guide to how organic search became AI search. What AEO, GEO and LLMO actually mean, how each AI platform picks its sources, what Google has said and how to measure and test any of it.
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How to Run an AI Search Visibility Audit: Framework, Tools and Free Skill Included
How to run an AI search visibility audit in 8 stages, cluster by cluster: how it differs from an SEO audit, the tools for each stage including the AI bot accessibility checks, and a free Claude skill.
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15 AI Search Experts to Follow in 2026
My go-tos for the latest in AI search. The 15 experts whose takes cut through the bs, who show their data and who build tools you can run yourself.
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Best Free AI Search Courses
Three free AI search courses worth your time, from Ahrefs, Semrush and Sitebulb. What each one covers, who it suits, where it stops, plus free extras and the paid options with real independent evidence behind them.
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Agentic Search Optimisation Glossary: From ARD to OKF and Beyond
104 agentic search terms in plain English, each flagged for status: the agent protocols, agentic commerce standards, agent identity and what agents can actually finish on your site.
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AI Search Optimisation Glossary: AEO, SEO, GEO and Beyond
156 AI search optimisation terms defined in plain English: AEO, GEO, LLMO, retrieval, query fan-out, the crawlers, the standards and the tools, with a line on what each one is actually for.
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![My SEO Audit Skill: How I Automated SEO Audits With Ahrefs and You Can Too [Free Skill Included]](https://www.oritmutznik.com/wp-content/uploads/2026/08/my-seo-audit-skill-automated-ahrefs.webp)
My SEO Audit Skill: How I Automated SEO Audits With Ahrefs and You Can Too [Free Skill Included]
A Claude skill that runs a 9 section SEO domain audit on Ahrefs data in about 13 API calls, and writes it up as a Word document. What mine includes, how to connect Claude to Ahrefs and the file to download.
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![G-Trendalyser 2.0: Discover Trends at Scale [Free G-Trends Tool + Code + Story]](https://www.oritmutznik.com/wp-content/uploads/2026/08/g-trendalyser-2-google-trends-tool.webp)
G-Trendalyser 2.0: Discover Trends at Scale [Free G-Trends Tool + Code + Story]
My free Google Trends tool: Up to 250 top and rising related keywords from 5 keywords at once, exportable. Plus the code and the story of building it, losing it and rebuilding it with AI.
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Vibe Coding WordPress 101: A Step-by-Step, No-MCP Guide to Redesign, Rebuild and Manage Your Old WP Site With Claude
Most SEOs abandon their own website. Mine sat untouched for 4 years. How I rebuilt it with Claude and no code, no developer and no MCP server.
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My Top 10 SEO and AI Search Newsletters to Sign Up To in 2026
The 10 SEO and AI search newsletters I actually open in 2026, what changed since the 2025 list and how to pick 3 you will genuinely read.
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Pagination Best Practices 2024: eCommerce Case Study and Tips for Search Friendly Pagination
Ecommerce websites typically distribute product listings across multiple pages to optimise load speeds and user experience. However, the choice of pagination method can significantly affect the website’s organic visibility. This guide aims to cover best practices for pagination based on experimentation to…
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The 5 Best Lord of the Rings SEO Memes & Gifs
I don’t know a lot of people who are not a fan of the Lord of the Rings trilogy, I personally love it. Mixing it with my love for SEO and memes and gifs, you get the joy-to-follow that is LordOfTheSerps. Go…
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Is A Free Python Course For Beginners Worth It For SEOs?
The short answer is yes. The long answer is in my thread Today I have finished my (free) #python for beginners course by @moshhamedani as a part of my #100daysofcode challenge. My journey into ???? (so far) in numbers: 6 hr course,…