Aleyda Solis’ SEOFOMO
Aleyda Solis‘ SEOFOMO is probably the most popular newsletter in the SEO community, and for good reason – I personally cannpt live without it. Every week, Aleyda, owner at Orainti, curates the latest industry news, guides, case studies and tools into a bite-sized digest that can save SEO professionals hours of scrolling and manages to fill the gaps even for people with actual SEO FOMO who think they don’t miss a thing (like me). It’s the go-to resource if you want to stay on top of search updates without getting lost in endless Twitter threads or blog posts. She runs SEO giveaways frequently, so make sure to sign up and avoid SEO Fomo!
More from Aleyda:
Sign up to MarketingFOMO – perfect for marketing generalists.
Sign up to AI Marketers – An excellent AI search news roundup.
learningseo.io – THE SEO learning roadmap with free resources and tools learn or level up your SEO expertise
SEOFOMO News – Aleydas Chrome extension to not miss a thing.
Candour’s Core Updates Newsletter
Candour’s Core Updates Newsletter, run by Mark Williams-Cook breaks down recent algorithm changes, experiments, and tactical advice in a way that’s accessible and practical. I find it especially valuable as a way to cut through the noise and understand the real-world impact of Google’s updates and the most important not-to-be-missed SEO news and innovation.
More from Mark:
500+ unsolicited SEO tips – Mark publishes unsolicited SEO tips regularly on Linkedin. Most (if not all) are curated on the Candour website
AlsoAsked – A great (paid) resource to collect all People Also Asked questions about any topic
Kevin Indig’s Growth Memo Substack
Kevin Indig’s Growth Memo isn’t just about SEO – it sits at the intersection of search, product, and growth. His weekly essays dive deep into how companies scale using organic channels, often with frameworks and insights you can apply immediately. His thought-provoking content is particularly relevant if you’re looking to connect SEO with the bigger picture of digital growth.
Sign up to Growth Memo (free or paid version available)
Freddie Chatt’s eCommerce SEO Newsletter
Freddie Chatt’s eCommerce SEO Newsletter is a must-read for anyone working in ecommerce SEO. Each edition shares actionable tips, case studies, and experiments focused on how SEO drives revenue in ecommerce businesses, many are also shared on Linkedin. Freddie blends hands-on advice with strategic thinking, making it especially useful for in-house teams and agencies working on ecom product-led sites.
Sign up to Freddie’s ecom SEO newsletter
More from Freddie:
Summer of SEO newsletter – you can still sign up to Freddie’s ecommerce SEO email course, which curates ecom SEO tips from some of the best SEO expert in the business (including your truly). Grab it before summer ends, and you’ll get an email a day with actionable advice you can start implementing for noticeable uplift.
Blue Array SEO Newsletter
Blue Array’s newsletter is one of the longest-running and most reliable in the SEO industry. Delivered weekly, it covers the latest news, Google updates and practical insights. I particularly enjoy its mix of curated resources and original commentary from the Blue Array team, making it both a quick catch-up and a thought-starter for any own SEO strategy.
Sign up to Blue Array’s newsletter
Harry Clarkson-Bennett’s Leadership in SEO Substack
Harry Clarkson-Bennett’s Substack focuses on providing insights and deep-dives for senior publisher SEOs but not just, covering topics such as building SEO teams, developing a commercial SEO mindset and SEO brand building, along with EEAT for publishers, how LLMs are changing search (thanks for the shout out, Harry!) and the future of SEO for publishers. It is particularly useful as food-for-thought for both senior SEOs and those looking to climb the career ladder.
I’m sorry I don’t have the time to list all SEO newsletters and do them justice, there are plenty of lists like this to discover more, but for me less is more and I find this list more than suffices me to be ready for the week.