Orit Mutznik, Author at Orit Mutznik, SEO & AI Search Expert

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Orit Mutznik

SEO & AI Search Expert

Orit Mutznik is an SEO and AI Search (AEO/GEO) leader with 18 years in search, most of it in-house. She has built organic growth for Forbes Advisor, Farfetch, eToro, SilkFred, DataCamp, 888 and William Hill, and most recently Hostinger as Head of SEO & AI Search. Speaker, co-author of Mastering In-House SEO, and a judge at the European Search Awards and The Drum Awards for Search.

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Latest posts

AI Workflows

G-Trendalyser 2.0: Discover Trends at Scale [Free G-Trends Tool + Code + Story]

11/08/2026

My free Google Trends tool: Up to 250 top and rising related keywords from 5 keywords at once, exportable. Plus the code and the…
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AI Workflows

My SEO Audit Skill: How I Automated SEO Audits With Ahrefs and You Can Too [Free Skill Included]

10/08/2026

A Claude skill that runs a 9 section SEO domain audit on Ahrefs data in about 13 API calls, and writes it up as…
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Agentic Search Optimisation

Agentic Search Optimisation Glossary: From ARD to OKF and Beyond

07/08/2026

104 agentic search terms in plain English, each flagged for status: the agent protocols, agentic commerce standards, agent identity and what agents can actually…
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AI Search Optimisation

Best Free AI SEO Courses - Free (and Paid) Ways to Learn AI Search Optimisation

07/08/2026

The best free AI SEO courses worth your time, from Ahrefs, Semrush and Sitebulb. What each one covers, who it suits, where it stops,…
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AI Search Optimisation

AI Search Optimisation 101: From SEO to AEO, GEO and Search Everywhere Optimisation

07/08/2026

A plain-English guide to how organic search became AI search. What AEO, GEO and LLMO actually mean, how each AI platform picks its sources,…
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Technical SEO

Pagination Best Practices 2024: eCommerce Case Study and Tips for Search Friendly Pagination

31/07/2024

Ecommerce websites typically distribute product listings across multiple pages to optimise load speeds and user experience. However, the choice of pagination method can significantly…
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Python SEO

Is A Free Python Course For Beginners Worth It For SEOs?

23/07/2020

The short answer is yes. The long answer is in my thread Today I have finished my (free) #python for beginners course by @moshhamedani…
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