Orit Mutznik is an SEO and AI Search (AEO/GEO) leader with 18 years in search, most of it in-house. She has built organic growth for Forbes Advisor, Farfetch, eToro, SilkFred, DataCamp, 888 and William Hill, and most recently Hostinger as Head of SEO & AI Search. Speaker, co-author of Mastering In-House SEO, and a judge at the European Search Awards and The Drum Awards for Search.